Claudia Zimmer is a thoughtful commentator on the industry that Aquafadas, the company she co-founded in 2004, had become one of the most active and agile players in. Unusually for the sector, Aquafadas is not a company formed out of the publishing industry – it began life as a developer of video editing software. That gives it a slightly different perspective on the magazine business and when I spoke to Claudia Zimmer we covered topics as broad as the biggest challenges facing publishers in the next 2–3 years, the smartphone as a publishing platform, and why the web is making a comeback, but we started on familiar ground – should publishers adopt PDF or go native ?
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