Un article intéressant par notre ami Arzhur sur son bloc-note :
Selon une étude du cabinet Devloper Economics, les applications mobiles ne génèrent pas de revenus substantiels à l’exception de quelques jeux populaires.
Les succès de Zynga, King ou de WhatsApp peuvent faire rêver, mais ont tendance à masquer la réalité du marché des développeurs. La plupart des applications mobiles n’auraient pas de modèle économique soutenable selon une étude réalisée auprès de plus de 10 000 développeurs d’applications par le cabinet Developer Economics. Ainsi, 24% des applications ne génèrent aucun revenu mensuel, 23% dégagent entre 1 et 100 dollars par mois, 19% entre 1000 et 10 000 dollars, et seuls 12% au-delà.
Un extrait du rapport Developper Economics Q3 2014 que vous pourrez télécharger en suivant le lien en bas de page :
App Revenues
The majority of app businesses are not sustainable at current revenue levels. 50% of iOS developers and 64% of Android developers are below the ‘app poverty line” of $500 per app per month. 24% of developers interested in making money earn nothing at all. A further 23% make less than $100 per app per month. The overall app economy, including all revenue sources not just the app stores, is still growing but the revenues are highly concentrated. At the top end of the revenue scale there are just 1.6% of developers with apps earning more than $500k per month, collectively they earn multiples of the other 98.4% combined.
Enterprise Developers
67% of mobile app developers primarily target consumers and 11% target professionals directly. The 16% of developers who target enterprises are twice as likely to be earning over $5k per app per month and almost 3 times as likely to earn more than $25k per app per month. Currently iOS appears to be winning the battle for enterprise adoption and revenues. Yet many developers are focusing on the wrong platform with 10% more enterprise developers targeting Android than iOS. Although enterprise apps have been a historical strength for them, Microsoft and BlackBerry are seeing very weak adoption for their new platforms amongst enterprise developers due to lack of demand from enterprises.
Games Developers
Games dominate app store revenues, yet most games developers struggle. 33% of developers make games but 57% of those games make less than $500 per month. Experience wins, the more games a developer has shipped the more likely they are to be financially successful. However, 70% of games developers have shipped less than 4 titles. Games is a multi-platform world with the average games developer targeting 3 platforms versus 1.75 platforms for non-games developers. Multi-platform games benefit from cross-platform game development tools with Unity by far the most popular, used by 47% of game developers. The next paid tool, Adobe Air, comes a distant second at 15%.
Tools of the Trade
Third party tools are a critical part of successful app businesses. There’s a strong correlation between tool use and revenues, the more tools a developer uses, the more money they make. Despite this tool use is declining, partly due to the rapid influx of new mobile developers. 26% of developers that are interested in making money don’t use any third party tools. The most popular category of tool is Ad Networks, with 30% of developers using them. However, this is one of the few tool categories that is not associated with higher than average revenues. More experienced and successful developers show a preference for Cloud Computing platforms, with 40% of those with 6+ years experience in mobile apps adopting them.
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